Your challenge is to invent a word, phrase, or metaphor that you think would make the world a better place and then try to spread it among your friends.

Here is my attempt to spread the word “strengthness” to runners at City Park:

Need some inspiration?  Check out The Dictionary of Obscure Sorrows, by John Koenig.  Here is one of his pieces on the word “Morri,” a word he invented for “the desire to capture a fleeting experience.  He built the word from “memento” (a small reminder of your own mortality) and “torii,” the traditional Japanese gates that mark the threshold between the profane and the sacred.


Step One: Invent a word, phrase, or new metaphor.  Examples in the book and video above included “strengthness” and new metaphors about arguments, education, and the self.  What about love?  Maybe we could use a different word to describe our complex feelings.  Or maybe we could re-imagine metaphors like “falling in love.”   Anything goes.

Step Two: Introduce the word, phrase or metaphor in basic conversation as if the word has always existed and see if your friends catch on and start using it themselves.

Step Three: If they ask about it, give them a strong pitch as to why it should exist.

Step Four: Show us or tell us about your adventure.  Post a video or photo and share your story on Instagram.  Use #anth101 #anth101challenge4 #yourgroupname

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